AT&T + MEXICAN NATIONAL TEAM / Brands
Strategically maximizing sponsorship ROI with the Mexican National Team
CONNECTING AND CREATING EXPERIENCES WITH MEXICAN FANS
AT&T tapped into PRIMETIME Sports to reinvent their 10+ years partnership with the MNT. With an “Always On” strategy to promote the partnership in an innovative manner throughout the year, PRIMETIME Sports incorporated on-site activation, a laser halftime show, retail events, and digital and social executions for the 7-stop U.S. MexTour while fully maximizing sponsorship benefits. Additionally, AT&T captured the excitement of the World Cup to drive home connection through retail activations, viewing parties, and digital campaigns.