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SPONSORSHIP
CASE STUDY

2018_Toyota_Club_America_Partnership_BC905BEA53ED324D60680B9E27893E3451C24752_edited.jpg

TOYOTA + CLUB AMÉRICA    /     Brands

Using skillful negotiations to leverage IP rights & influencers

PARTNERSHIP DRIVEN FOR SUCCESS

PRIMETIME Sports structured an IP rights partnership between Toyota and Club América as the automotive multinational partner in Mexico and the U.S.

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Toyota leveraged the Club’s reach and fan base via the Club’s matches, advertising campaigns, digital media efforts, and on-going cross promotions.

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Leveraged the Club’s powerful social presence and unique traditions to engage team’s rabid U.S. fanbase to bring them closer to the “Home Team”.

CASE STUDIES

EXPERIENTIAL MARKETING  |  CONSULTING  |  MARKETING  |  CONTENT & DIGITAL  |  TEAM SERVICES

LEARN HOW PRIMETIME SPORTS CAN HELP YOUR

SPONSORSHIP EFFORTS

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