MARKETING
CASE STUDY

TELEMUNDO & McDONALD'S / Brands

Directly engaging the Hispanic community with World Cup programs

HISPANIC COMMUNITY OUTREACH

Telemundo leveraged its World Cup partnership to maximize its commitment to the Hispanic Soccer community and increase awareness of its World Cup broadcast. Telemundo was able to do live coverage at select youth leagues and provided a monetary donation to each league.

44

YOUTH

LEAGUES

155K

PLAYER & ATTENDEES

$23K

TOTAL

DONATIONS

9

MARKETS

McDONALD'S "WE ARE ONE" WORLD CUP CAMPAIGN

As a Global sponsor of the FIFA World Cup, McDonald’s tapped into PRIMETIME Sports to facilitate youth activations with Legend meet-and-greets at independent Hispanic leagues along with developing and producing a celebrity charity soccer match that included male & female Legends from Mexico and the U.S., musicians, radio DJ’s, and gamers to build excitement for the event. World Cup partnership to maximize its commitment to the Hispanic Soccer community and increase awareness of its World Cup broadcast. Telemundo was able to do live coverage at select youth leagues and provided a monetary donation to each league.