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CASE STUDY

TOYOTA + CLUB AMÉRICA / Brands

Using skillful negotiations to leverage IP rights & influencers

PARTNERSHIP DRIVEN FOR SUCCESS

PRIMETIME Sports structured an IP rights partnership between Toyota and Club América as the automotive multinational partner in Mexico and the U.S.

Toyota leveraged the Club’s reach and fan base via the Club’s matches, advertising campaigns, digital media efforts, and on-going cross promotions.

Leveraged the Club’s powerful social presence and unique traditions to engage team’s rabid U.S. fanbase to bring them closer to the “Home Team”.

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