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ON-SITE ACTIVATION OVERVIEW

The following information contains all necessary event activation details for all the Fiesta Futbolera pregame festivities:

BMO Stadium Address:
Fiesta Futbolera Location:
Fiesta Futbolera Date:
Load-in for Activation:
Activation Set-up:
Activation:
Gates Open:
Match Kick-off:
Load-out begins:

3939 S Figueroa St, Los Angeles, CA 90037    
Christmas Tree Lane
Sunday, March 24th, 2024
Sunday, March 24 | 5:00 a.m.
Sunday, March 24 | 5:00 a.m. - 12:30 p.m.
Sunday, March 24 | 12:30 p.m. - 4:30 p.m.
3:00 p.m.
5:00 p.m.    
8:00 p.m.

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The following contains key details which will facilitate a successful activation:

  • Premium Items – All premium items are subject to stadium approval. No projectiles or any items that can potentially be thrown onto the field will be allowed.

  • Staff ParkingOrange Lot — Entrance through Hoover St./ Coliseum Dr.

  • Equipment Rentals – All Partners are responsible for their own rental equipment.

  • Power – All partners are responsible for their own power supply. 

  • Permits – Partners will be required to secure all necessary permits. Permit needs will be communicated after activation forms have been reviewed. 

  • Anchoring – Please ensure that all tents and assets are weighed properly in order to avoid any hazardous situations.

CERTIFICATE OF INSURANCE

Clásico Tapatío (Chivas vs. Atlas) Sponsors must provide a COI meeting the requirements below. Sponsor will need to make PRIMETIME the Certificate holder: 

 

PRIMETIME Entertainment, LLC 

5757 Wilshire Blvd. Suite 540 

Los Angeles, CA 90036


Sponsor shall, at their sole cost, maintain occurrence based Commercial General Liability Insurance Policy, including but not limited to contractual liability, personal injury liability, Sponsorship injury liability and products/completed operations liability coverage with minimum limits of $1,000,000 per occurrence, Errors & Omissions Liability/ Miscellaneous Professional Liability Insurance, with a minimum limit of $2,000,000 per Claim and Umbrella Liability Insurance with excess coverage of $2,000,000 for each occurrence and $2,000,000 general aggregate. Sponsor shall provide proof of insurance and endorsements adding PRIMETIME Entertainment parties as an additional insured.

IN-STADIUM SPECIFICATIONS

LED FIELD BOARD SPECIFICATIONS

SPECIFICATIONS:

  • Dimensions:

    • ​Field East (FE): 10,368x96 px

    • Field South East/West (FSE & FSW): 3,360x96 px

  • Resolution: 72 dots per inch (dpi)

  • Color: RGB

FORMATS:

  • Static Files:

    • PNG

  • Animated File:

    • Format: MOV (Apple ProRes 422 Proxy)

    • Frame Rate: 59.94 fps

    • Total Duration: 30 seconds

    • No Audio

BEST PRACTICES:

  • Dark backgrounds with high-contrast text and logos are optimal for viewing on TV and in-stadium

  • Use BIG and BOLD logo/text

  • Ensure that there is no text or logos that are getting cut off from the edges of the files

  • Always review artwork and spelling before submitting

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JUMBOTRON / NORTH & SOUTH VIDEO BOARD SPECIFICATIONS

SPECIFICATIONS:

  • Dimensions: 1920x1080 px

FORMATS:

  • Static Files:

    • PNG

  • Animated File:

    • Format: MOV (Apple ProRes 422 Proxy)

    • Frame Rate: 54.94 fps

    • Total Duration: 30 seconds

    • Audio or No Audio

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