STRATEGIC
SPONSORSHIPS
01
THE TOYOTA & CLUB AMÉRICA CASE STUDY
To connect with the diverse and passionate U.S. Hispanic market, brands need the right platform. The challenge was to leverage our strategic understanding to connect Toyota with the massive fanbase of Club América, one of the top Liga MX clubs.
PARTNERSHIP FACILITATION, STRATEGIC VISION, BRANDING
Capabilities
1
Of A Kind Platform
YEAR-ROUND ENGAGEMENT
Timeline
02
THE STRATEGY
Knowing that fans gravitate toward different soccer interests, we used our vision to connect the partners to the exact right group.
We successfully facilitated an exclusive U.S. partnership that integrated Toyota seamlessly into the club's ecosystem, creating a genuine connection with the supporters.
03
THE IMPACT
The execution created a one-of-a-kind platform that successfully supercharged fan engagement throughout the year, solidifying the relationship between Toyota, Club América, and their U.S. fanbase.
