EXPERIENTAL
01
THE BUD LIGHT CASE STUDY
Anheuser-Busch selected PRIMETIME Sports to conceptualize and execute activation efforts for a hundred-year celebration of the Copa America Centenario USA 2016.
EVENT PRODUCTION, PR, LOGISTICS
Capabilities
100
Year Celebration
TOURNAMENT DURATION
Timeline
02
THE ACTIVATION
We designed an immersive experiential marketing campaign featuring massive fan fests, viewing parties, and live performances to connect the brand directly with passionate soccer fans.
Every detail was crafted to align Bud Light and Budweiser with the excitement of the tournament, matching our goal of creating memorable fan experiences.
03
THE IMPACT
The execution successfully brought the Bud Light Fan Fest to life, creating a massive cultural footprint, generating PR buzz, and successfully delivering results by deepening the brand's connection with the sports market.
