STRATEGIC
CONSULTING
01
THE AT&T & MEXTOUR CASE STUDY
As the official network of the Mexican National Team, AT&T needed to connect with the U.S. multicultural market. The challenge was to leverage their sponsorship rights to capture the target, the reach, and the influence of this passionate fanbase.
BRAND STRATEGY, SPONSORSHIP LEVERAGE, ROI MAXIMIZATION
Capabilities
100
% Market Influence
MULTI-YEAR PARTNERSHIP
Timeline
02
THE STRATEGY
Working as a multicultural brand partner, we developed insight-driven strategies to ensure AT&T's message resonated authentically across multiple platforms.
We integrated massive in-stadium branding -such as the "Somos Locales" halo board campaign- firmly embedding the brand within the sports and entertainment industry.
03
THE IMPACT
The execution successfully amplified AT&T's target and reach. By effectively leveraging their sponsorship rights, we helped maximize their overall ROI and deepened their connection with the multicultural sports market.
