The following information contains all necessary event activation details for all the Fiesta Futbolera pregame festivities:
Shell Energy Stadium Address:
2200 Texas Ave, Houston, TX 77003
Fan Fest Location:
Blue Lot B - Fan Fest in picture
Fiesta Futbolera Date:
Saturday, October 3, 2026
Load-in for Activation:
Friday, October 2 | 8:00 am
Activation Set-up:
Saturday, October 3 | 8:00 a.m. - 1:00 p.m.
Activation Hours:
Saturday, October 3 | 2:00 p.m. - 6:00 p.m.
Gates Open:
4:00 p.m.
Match Kick-off:
6:30 p.m.
Load-out begins:
6:30 p.m.
The following contains key details which will facilitate a successful activation:
Premium Items
All premium items are subject to stadium approval. No projectiles or any items that can potentially be thrown onto the field will be allowed.
Staff Parking – TBD
-
Equipment Rentals
All Partners are responsible for their own rental equipment.
Power
All partners are responsible for their own power supply.
Permits
Partners will be required to secure all necessary permits. Permit needs will be communicated after activation forms have been reviewed.
Anchoring
Please ensure that all tents and assets are weighed properly in order to avoid any hazardous situations.
CERTIFICATE OF INSURANCE
The game: Club Monterrey vs. Club Toluca FC Sponsors must provide a COI meeting the requirements below. Sponsor will need to make PRIMETIME the Certificate holder:
Certificate Holder:
PRIMETIME Entertainment, LLC
5757 Wilshire Blvd. Suite 540
Los Angeles, CA 90036
At the sponsor’s sole cost and expense, the sponsor shall maintain the following insurance coverage during the term of the event, including setup and breakdown periods:
Commercial General Liability Insurance
on an occurrence basis, including but not limited to contractual liability, personal injury, bodily injury, property damage, and products/completed operations, with limits of at least $1,000,000 per occurrence and $2,000,000 general aggregate.
Errors & Omissions / Miscellaneous Professional Liability Insurance
with a minimum limit of $2,000,000 per claim.
Umbrella / Excess Liability Insurance
with limits of at least $2,000,000 per occurrence and $2,000,000 aggregate in excess of the coverage listed above.
Automobile Liability Insurance
(if vehicles will be used in connection with event operations), covering all owned, non-owned, and hired vehicles with a combined single limit of $1,000,000 per accident for bodily injury and property damage.
Workers’ Compensation Insurance
in compliance with all applicable state and federal laws, including Employer’s Liability Insurance with limits of not less than:
$1,000,000 each accident,
$1,000,000 disease – each employee,
$1,000,000 disease – policy limit.
Sponsors must provide proof of insurance and endorsements naming PRIMETIME Entertainment, LLC, its officers, directors, employees, agents, and affiliates as Additional Insureds under the Commercial General Liability and Auto Liability policies, on a primary and non-contributory basis. A waiver of subrogation in favor of PRIMETIME Entertainment, LLC must also be included where applicable.
The COI must be presented to PRIMETIME no later than September 16th.
Submit your footprint and premiums for review
Submit your in-stadium PA announcement copy for review.
IN STADIUM SPECIFICATIONS
LED SPECIFICATIONS:
Field LED Dimensions: 15,900(w) x 90(h) px
Static Behind Goal Dimensions: 600(w) x 90(h)
Resolution: 72 dots per inch (dpi)
Color: RGB
FORMATS:
Static Files:
Format: .JPG (High Quality) , or .PNG
Animated File:
Format: MOV (Animation)
Frame Rate: 60 fps
Total Duration: 30 seconds
No Audio
BEST PRACTICES:
Dark backgrounds with high-contrast text and logos are optimal for viewing on TV and in-stadium
Use BIG and BOLD logo/text
Ensure that there is no text or logos that are getting cut off from the edges of the files
Always review artwork and spelling before submitting
15,900(w) x 90(h) px
SPECIFICATIONS:
FORMATS:
Static Files:
PNG
Animated File:
Format: MOV (Apple ProRes 422 Proxy)
Frame Rate: 29.97 fps
Total Duration: 30 seconds
Audio or No Audio
ALL CONTENT FILES MUST BE SUBMITTED BY