
MARKETING
CASE STUDY

TELEMUNDO & McDONALD'S / Brands
Directly engaging the Hispanic community with World Cup programs

HISPANIC COMMUNITY OUTREACH
Telemundo leveraged its World Cup partnership to maximize its commitment to the Hispanic Soccer community and increase awareness of its World Cup broadcast. Telemundo was able to do live coverage at select youth leagues and provided a monetary donation to each league.
44
YOUTH
LEAGUES
155K
PLAYER & ATTENDEES
$23K
TOTAL
DONATIONS
9
MARKETS


McDONALD'S "WE ARE ONE" WORLD CUP CAMPAIGN
As a Global sponsor of the FIFA World Cup, McDonald’s tapped into PRIMETIME Sports to facilitate youth activations with Legend meet-and-greets at independent Hispanic leagues along with developing and producing a celebrity charity soccer match that included male & female Legends from Mexico and the U.S., musicians, radio DJ’s, and gamers to build excitement for the event. World Cup partnership to maximize its commitment to the Hispanic Soccer community and increase awareness of its World Cup broadcast. Telemundo was able to do live coverage at select youth leagues and provided a monetary donation to each league.
11
YOUTH
LEAGUES
23K
PLAYER & ATTENDEES
$30K
MATCH TOTAL
DONATIONS
9,750
FINAL
ATTENDANCE









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